Icahn Memorial
A fictional meeting with a real sense of occasion: open, exacting and charged by a shared crowd.
The concept
The Icahn Memorial is imagined as an annual summer gathering for athletes, supporters and a new generation of competitors. Its format puts competition in the foreground and makes room for everyone around it.
From an early community programme to an elite night session, the meeting makes the stadium feel like one continuous stage.
Our story
This demonstration brand is intentionally location-flexible. The venue, date, partners and operational information can be replaced in one central event file.
It has been shaped with the visual rhythm of established international meetings: an editorial pace, direct practical information and a respect for athletics itself.
Organizer
Illustrative meeting organizers, working across sport, culture and city events.
“The best meetings make a stadium feel like the centre of the city.”